Our Story

SoHo began in 2022 when Xhoana, a lifelong perfume enthusiast and passionate scent collector, decided to start making her own candles. What began as a small project in the garage quickly grew into selling at local markets and, with determination, into stocking eight boutique stores.

Life then took us to Cyprus for two years, pressing pause on SoHo — but now that we've returned to the Leicestershire countryside, we are relaunching, bigger and better than ever. With a wider range of products, from candles to diffusers, perfumes, and room sprays, we are more focused than ever on delivering truly luxurious scents and perfect performance.

For us, it's not just about fragrance — it's about quality, sustainability, and experience. Xhoana refuses to use paraffin wax, choosing only 100% soy wax for a clean, even burn that doesn't tunnel (because even the most expensive designer candles can disappoint!). Every batch is made by hand in small quantities, using premium oils and carefully balanced recipes so that every scent fills your home beautifully.

Our goal is simple: to create products that make you feel cozy, comforted, and inspired — and to share Xhoana's love of fragrance with every home.

Meet The Founder

Xhoana, Founder of SoHo Candles

Xhoana has been passionate about fragrance for as long as she can remember. A true perfume collector and scent enthusiast, she turned her obsession into a craft — hand-making candles that not only smell incredible but burn perfectly every time. Her dedication to using only the finest ingredients, 100% soy wax, and carefully balanced fragrance blends is what sets SoHo apart.

Today, she continues to personally oversee every small batch, ensuring that each product reflects her love for scent and her commitment to quality.

✨ Something Beautiful Is Coming ✨

SoHo Veloura Perfume

For as long as she can remember, Xhoana has been obsessed with perfume — collecting bottles, studying notes, and falling in love with the art of fragrance. Now, her lifelong passion is becoming reality.

Our first-ever collection of luxury, handcrafted perfumes is launching soon. Made in small batches with the finest oils, each scent is designed to feel elegant, unforgettable, and deeply personal.

This is more than perfume — it's the beginning of a new chapter for SoHo. Stay tuned… 💫

The Perfect Burn – Months in the Making

At SoHo Candles, we believe a candle should be as beautiful in use as it is at first sight. This flawless burn didn’t happen by accident — it’s the result of months of testing, refining, and obsessing over every detail.

From experimenting with dozens of wicks to finding the perfect wax blend, we refused to settle until we achieved a candle that burns evenly, cleanly, and elegantly, from first light to the very last flicker.

The result? A candle that not only fills your space with luxurious fragrance but also provides a calm, consistent flame and a stunning melt pool — every single time.

Because for us, perfection isn’t optional — it’s what your home deserves.

From Obsession to Creation

At SoHo, our perfumes are more than just fragrances — they are a passion project brought to life. Xhoana, our founder, has been obsessed with perfumes and their intricate notes for as long as she can remember. Her deep knowledge of fragrance composition and her love of exploring unique scent profiles inspired her to create her own range

Where Luxury Meets Nature

At SoHo Candles, every candle is hand-poured using 100% natural soy wax for a cleaner, longer-lasting burn. Our carefully crafted blends are designed to fill your home with a rich, balanced fragrance that lingers beautifully without being overpowering. Each candle is made with premium ingredients, cotton wicks, and a dedication to detail